How Nestle Started
In The Year 1866, Two Entrepreneurs On The Opposite Sides Of Switzerland Were Getting Ready To Start Their Own Companies, The Two Entrepreneurs Are Charles Page And Henri Nestle. Charles Page Dream Was To Build A Condensed Milk Factory, Hoping To Mimic The Success Of The First Such Factory Of The World. Which Was Built Ten Years Earlier By Gail Borden In The U.S.
Charles Had Previously Sent His Brother George Page To That Factory To Try To Learn More About Borden’s Method, Later Together The Brothers Founded The Anglo-Swiss Condensed Milk Company.
At The Same Time Henri Nestle, Henri Was Painfully Aware Of The High Infant Mortality Rate Across Europe. To Solve The Problem Henri Spent Several Years Developing An Affordable Breast Milk Substitute By Combining Milk With Grain And Sugar.
Page Brothers Also started Their Infant Formulae, Which Started The War Between Page Brothers And Henri. So Later Nestle Released Condensed Milk In Retaliation, Starting A Price War Between Henri And Page Brothers. This War Was Continued For Almost 30 Years.
But By 1905 When All There Of Them Were Dead, The Directors Of The Two Companies Agreed To A Merger. The Newly Created Company Had A Total Of 20 Factories And Over The Next Decade, Nestle Was Spread To Every Continent.
World’s Largest Food Company In Terms Of Revenue
Nestle Is The No 1 Food Company In The World, Nestle Is Worlds Largest Food Company In Terms Of Revenue.
In The Year 2020 Nestle’s Revenue Was Around 5.7 Lakh Crore Rupees, Almost Twice The Revenue Of Coca-cola.
Brands Under Nestle
Nestle The FMCG Giant Owns Around 2000 Food Brands Across Various Categories, It Has Seen Its Highest Sales In Its Powdered And Liquid Beverages Category Followed By Milk Products And Ice Creams.
Main Shareholder Of A Cosmetic Giant
Nestle Owns About 23.29 Percent Stake In LOREAL. One Of The Biggest Cosmetics Company In The World, Having Brands Such As Garnier, Maybelline, Lancome, And Urban Decay.
Loreal Was Nestle’s First Venture Outside The Food Industry.
Global Presence Of Nestle
Nestle Has Grown Massively Over The Years And Is Now Present In Almost Every Country. As Of Jan 2019, Nestle Has 447 Factories Across 86 countries.
In India Alone There Are 8 Manufacturing Facilities, Which Contributed Around 6.89 Percent Of Total Income As Of 2020.
Maggie’s Magic
When Maggie Was Banned in 2015, Nestle’s India’s Revenue Of The Year Was Fell By 17 Percent Compared To The Previous Year.
Five Months Later After Fighting a Couple Of Legal Battles, Maggie Made It Back To The Markets. And Ever Since Its Return In 2015, Nestle’s India Stock Has Offered Returns At a Compound Annual Growth Rate Of Around 24 Percent.
Fighting Malnourishment
Did You Know That Nestle Initially Called As ”Farine Lactic Nestle” The History Of The Company Takes Back To 1867 When Pharmacist Henry Nestle Developed Infant Food To Fight Malnourishment In Switzerland?
The Product Was Called CERELAC And It Was Made Of Cow Milk, Grains, And Sugar. It Was The Same Year When Henry Used Nest Logo For His Brand.
When Competitor Becomes Friend
Although CERELAC Gained Immense Popularity In Switzerland Within Just A Year. It Safed Stiff Competition From Other Brands Including Anglo-Swiss Which Was Involved In Making Condensed Milk. The Year Was 1878, Both Nestle And Anglo-Swiss Started Selling Rival Versions Of Each Others Original Products To Fight Competition.
But In1905 Both The Companies Merged To Form a Joint Venture Called Nestle And Anglo-Swiss Condensed Milk Company. As A Result, The Merged Company Owns 20 Factories Together.
The Instant Drink
During The World War, When The Demand For Dairy Products By The Military Population Increases, NESCAFE Becomes One Of The Most Favorite Drinks From Nestle.
Indians Also Saw Huge Shift Towards Instant Coffee Culture. Nestle Made Most Of This Opportunity And Introduced NESCAFE To India In The Year 1963.
Awards For Nestle
An Overachieving Company That Nestle India Is, It Has Received Many Awards. Including Best Overall Excellence In CSR At The National CSR Leadership Awards in 2019, Golden Peacock Occupational Health And Safety Award 2019, Nutrition And Wellness Awards In 2019 By CIMS Medical.
KITKATS Are Made By Both Nestle And Hershey
Do You Know That In U.S Hershey Owns The KITKAT Brand? Nestle Bought Rowntree Company In The 1988 And They Acquired Rowntree’s Famous Candy Bar Brand Which Is KitKat.
But Before The Acquisition By Nestle, Rowntree Mad An Licensing Agreement With Hershey, Which Gives Exclusive Right Over KITKAT Brand For Hershey In The U.S.
So Nestle Sells KitKat All Over The World, But In U.S Hershey Owns The KitKat Brand, So In U.S Hershey Manufactures And Sells The KitKat.
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